Construct Your Powerful Headline Your headline should provide information. It isn't a direct sales pitch or advertisement, though it should grab attention. It must contain the kinds of keywords or search terms your customers are likely to use. Creating your headline last will ensure you capture the most important keywords from your body copy. Proofread Your press release events Thoroughly Before Hitting 'Send' You'd be surprised just how many errors you will miss in trying to proofread a document on a computer screen. It's best to print out your press release and have it checked through several times (by different people if possible) before submitting it. Typos and grammatical errors will reflect badly on your business and once your news item is out there in cyberspace, it's pretty much impossible to retract it. Almost anything can characterize as a News-related event: an upcoming seminar you'll be hosting or speaking at, a product launch, moving into a new
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